CROWDMINDERS FEATURED BY iLOUNGE read coverage

Conversion Rate Optimization

Index

Key Concepts

1. Areas of Focus

2. Methods

3. Sales Copy

4. Creative

5. Graphic Design

Service | Conversion Rate Optimization

 

1. Areas of Focus

We are able to provide conversion rate optimization for your crowdfunding page, website, landing page, and for your advertisements as well. Our job is to look for any bottlenecks in the sales funnel, any area that may be negatively affecting your conversion rate. After our assessment we then provide you with changes we believe need to be made, and we make those changes (pending your approval). If we have to recommend any new creative or media then our rate will be higher, although we always keep new creative recommendations as optional in case it is out of budget.

 

2. Methods

We rely on three fields of expertise in order to improve conversion rates. First is copywriting, since bad copy often leads to poor project page conversion rates. Second is creative as bad photos can decimate conversion rates all over the board. Graphic Design often comes into play as well, since bad design on creative is not a good message to convey to impressions.

 

3. Sales Copy

Good sales copy can make or break any campaign. We’ve got a great team of copywriters that are able to output quality copy to boost your conversion rates. This includes any copy on your advertisements as well as sales copy on your pages anywhere.

 

4. Creative

Sometimes if a marketing campaign is not performing well then making new creative is a necessary step. We analyze each client’s creative during all conversion rate optimizations. If the creative is not up to par we make advisements on how to improve, and are able to produce new creative for an additional fee.

 

5. Graphic Design

Good design is very important on your project page and on your ads. Having bad design can be an eyesore that makes your product hard to look at. We work with some of the best illustrators and typologists to make sure all creative looks polished and clean. We are able to provide clients with new design if they choose to during any conversion rate optimization for an additional fee.