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Influencer Marketing

Index

Key Concepts

1. Audience Match

2. Negotiating Rates

3. Creative

4. Long Term Partnership

5. Tracking Impact

Service | Influencer Marketing

 

1. Audience Match

The first step to any influencer campaign is to identify and engage influencers that post about products which are similar to your own. For example, if you are launching a new makeup brand then you need beauty influencers, and if you’re doing a new tech product then you want to target tech influencers like Unbox Therapy (they charge $50k for ads by the way, and they are worth every penny).

 

2. Negotiating Rates

Rates can vary wildly based on the size and influence of the influencer. A top tier technology influencer like Unbox Therapy is going to command top tier rates for product placement and ads, while smaller influencers will generally charge much less – in the $5k-$10k range for a sponsored post.

 

3. Creative

The nice part about influencer marketing is that the influencers create all the creative for you. Most influencers produce wonderful, authentic creative that really makes your product shine. Rights to the creative may vary from influencer to influencer, and it is important to always discuss usage rights when engaging an influencer in a marketing campaign.

 

4. Long Term Partnership

Our clients often find influencers that are a perfect match for their product, and whom produce high conversion rates via their sponsored posts. Although influencers are unable to frequently post about a single product all the time, many of them sell ad space in their video descriptions (or post descriptions). This space is a great opportunity for long term ad spend, although the conversion rates from these are generally lower than sponsored posts – they are still an excellent source for customer acquisition.
 

5. Tracking Impact

Measuring conversion rate and return on investment is essential for an effective influencer marketing campaign to take place. You should be setup in Google Analytics and able to generate unique referral tags to your urls for each influencer. Each influencer must have their own referral tag if you wish to know the return from each unique influencer you are advertising with.