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Native Advertising

Index

Key Concepts

1. Defining Native

2. Vs. Traditional

3. Audience Match

4. Labeling

Service | Native Advertising

 

1. Defining Native

Ad-Blockers have given rise to the popularity of Native Advertising amongst small and medium sized brands. Since native ads are not detectable by ad-blockers, these ads have become a top choice amongst marketers targeting an audience segment that uses desktops & laptops more frequently than they use a mobile device. Mobile ad-blocking is not yet as common as it is on desktop, and so mobile users are more frequently targeted via traditional advertising methods than they are through native.

Native ads are purchased directly from the website you are advertising on. Uncrate.com is a great example of a site that primarily uses native ads. The cost of these ads can run the gamut from inexpensive to extremely expensive, all depending on the size and influence of the publication you are advertising on.

 

2. Vs. Traditional

If you are trying to reach an audience that is not often active on social media, and/or uses desktop over mobile, then Native Advertising will be one of your most effective methods for reaching them. If your target market is active on social media, then social will be a better choice for your ad spend. However, if the people you are trying to target are not active there – and also use their laptops and desktops over their mobile devices, then these people are likely going to be using ad blockers. Ad blockers are able to easily detect adverts from major ad exchanges, but they are unable to detect ads that are native on the site you’re advertising on.

 

3. Audience Match

Native Advertising isn’t right for every sector, neither is it right for every audience you are targeting. The tech sector is a great example of a media category where hardly any sites in it are even selling native ads. On the other side of the spectrum, the gear sector is a media type where all the sites have a very mature native advertising channel. Be sure to get in touch with our business development team to make sure native advertising is right for your project.

 

4. Labeling

Native ads are often labeled as “presented by” or “sponsored by”. They fit right in with the code of a website and fit right in with all the other content. The advantage here in a publication is that these adverts look like genuine articles, and often see a high click through rate. There are even some publications that don’t mark their native ads as #Ad, and these often see high conversion rates.